Understanding Search Intent
Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
Abby Curtis March 28, 2023
blog
Category: Content Marketing
Data-Driven Content Ideation: How and Where to Find Content Ideas
Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.
Abby Curtis March 20, 2023
How to Develop an Effective Content Distribution Strategy
Creating content is great, but it’s hard to move the needle without content distribution. Find out how to put together a content distribution strategy.
Abby Curtis March 7, 2023
3 Reasons Your Organic Conversion Rate is Dropping
When it comes to your organic traffic, there are three likely causes of low conversion rates. Find out what they are and how to fix them.
Abby Curtis November 3, 2022
Declining Search Visibility: 7 Causes of Ranking & Traffic Drops
What causes organic traffic to decrease — and why is my Google ranking dropping? We discuss the top seven causes of declining search visibility.
Abby Curtis October 19, 2022
Perspectives on MozCon 2018
In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for technical SEO, mobile strategy, analytics, and content, we all were excited to learn and bring back actionable insights for our accounts. We also were excited
Two Octobers Analytics Team July 31, 2018
How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging
By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad targeting, especially for display or Facebook campaigns, because they ensure that we stay focused on key audience characteristics. But when it comes to creating content,
Two Octobers Analytics Team April 18, 2018
2018 Content Marketing Predictions Broken-Down
By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore. The beginning of a new year is always so refreshing. A new start. A time to start planning how to tackle your biggest goals for the year. We hope that developing high-quality content to attract and convert more
Two Octobers Analytics Team February 28, 2018
Does the Readability Score of Your Content Affect Bounce Rates?
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip cookies (and eat the dough). Or you could keep reading. I actually think the lack of a correlation provides some useful insight into writing for
Fred Caloggero September 8, 2016
