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Category: Content Marketing

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Perspectives on MozCon 2018

In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for technical SEO, mobile strategy, analytics, and content, we all were excited to learn and bring back actionable insights for our accounts. We also were excited

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How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging

By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad targeting, especially for display or Facebook campaigns, because they ensure that we stay focused on key audience characteristics. But when it comes to creating content,

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2018 Content Marketing Predictions Broken-Down

By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore.   The beginning of a new year is always so refreshing. A new start. A time to start planning how to tackle your biggest goals for the year. We hope that developing high-quality content to attract and convert more

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Does the Readability Score of Your Content Affect Bounce Rates?

No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip cookies (and eat the dough). Or you could keep reading. I actually think the lack of a correlation provides some useful insight into writing for

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