Brand Visibility Beyond Your Website: A Search and AI Checklist
Kris Skavish
Learn where you can impact how your brand is described outside your website, so you can improve AI’s understanding of your brand.
blog
Local SEO articles
Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources, or check out our SEO & content services and one-on-one digital marketing training.
Digital Marketing Updates: September 2026
Kris Skavish
AI-generated content rules, Reddit citations on ChatGPT decline, Google Display moving to DemandGen, and Meta AI works with Meta Ads.
Digital Marketing Updates: August 2026
Kris Skavish
GSC now shows views for third-party platforms like IG, YouTube & TikTok; Yelp partners with OpenAI; ChatGPT ads now have better performance marketing tools.
5 Things AI-User Bot Data Can Tell You About Your AI Visibility
Kris Skavish
Ai-user bots are visiting your website right now. Learn how you can use this data to improve your brand’s AI visibility.
How to Measure Your Brand’s AI Visibility: A Four-Lens Framework
Kris Skavish
How do you even track visibility in AI? You can buy an expensive tool, but even that isn’t the full story. Here’s four signals we watch.
Digital Marketing Updates: July 2026
Kris Skavish
What’s new in ChatGPT ads, Google Ads target CPA bidding, generative AI reporting in Search Console, and a new way to measure commodity content.