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Analytics Roundup – September 2026
Developing trustworthy architectures for insights with AI; Measurement Protocol replaced by Data Manager; and lots of great analytics & AI articles.
Digital Marketing Updates: September 2026
AI-generated content rules, Reddit citations on ChatGPT decline, Google Display moving to DemandGen, and Meta AI works with Meta Ads.
AI for Marketing Analysis: When to Trust the Robots
AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.
Digital Marketing Updates: August 2026
GSC now shows views for third-party platforms like IG, YouTube & TikTok; Yelp partners with OpenAI; ChatGPT ads now have better performance marketing tools.
Analytics Roundup – August 2026
Reporting with AI: faster, yes, but not always better. GA’s new Source grouping plus great shares: chart making with AI, influence without authority, more.
Cognitive Surrender: Implications for Doing Analytics Work with AI
New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.
5 Things AI-User Bot Data Can Tell You About Your AI Visibility
Ai-user bots are visiting your website right now. Learn how you can use this data to improve your brand’s AI visibility.
How to Measure Your Brand’s AI Visibility: A Four-Lens Framework
How do you even track visibility in AI? You can buy an expensive tool, but even that isn’t the full story. Here’s four signals we watch.
Digital Marketing Updates: July 2026
What’s new in ChatGPT ads, Google Ads target CPA bidding, generative AI reporting in Search Console, and a new way to measure commodity content.
Analytics Roundup – July 2026
Product updates in GA, GTM, GSC, plus great articles on AI-assisted analysis and instructive accounts of challenges with AI adoption in the workplace.
B2B Email Marketing That Drives SQLs
B2B email marketing works best built around pipeline goals–not just open rates. Level up your email program with our tips.
Analytics Roundup – June 2026
Google Marketing Live analytics updates, AI tools transforming workflows, and tracking AI agents is the new measurement challenge.
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