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Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI
Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.
Tracking AI User Bots in Cloudflare to Measure AI Visibility
Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.
Analytics Roundup – May 2026
AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.
Digital Marketing Updates: May 2026
New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.
Key Inputs for AI-Driven Ads Performance
Learn how to work with AI in Google Ads and Meta Ads to drive better performance while keeping humans in the driver’s seat.
6 Questions to Ask About Your Content for AI Visibility
Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.
Digital Marketing Updates: April 2026
ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.
Analytics Roundup – April 2026
Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.
Building a Website Analytics Data Agent in BigQuery
How to set up a BigQuery Conversational Analytics Agent to
analyze GA, GSC, and website data.
Digital Marketing Updates: March 2026
Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.
Analytics Roundup – March 2026
A call to invest in development for entry-level humans, articles on AI-assisted analytics
AI-Powered Prospect Research Generates Better Personas
Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
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