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Learn about digital marketing & good business. Grow your career, your team, and your company.

How to Set Up Cloudflare to Block Unwanted Bot Traffic From Your Website and Analytics
Block pesky bot traffic from getting into your Google Analytics data at your CDN. We show you how with Cloudflare’s Super Bot Fight Mode.

Digital Marketing Updates: October 2026
New this month: publishers buying more ads; ChatGPT ads expanding; Google’s 4th algo change this year; more AIO’s for brand searches.

Analytics Roundup – October 2026
The art of throwing things away; product updates in Google Ads, GA4, Data Studio, GTM; great articles about AI-assisted analysis and data visualization.

Brand Visibility Beyond Your Website: A Search and AI Checklist
Learn where you can impact how your brand is described outside your website, so you can improve AI’s understanding of your brand.

Analytics Roundup – September 2026
Developing trustworthy architectures for insights with AI; Measurement Protocol replaced by Data Manager; and lots of great analytics & AI articles.

Digital Marketing Updates: September 2026
AI-generated content rules, Reddit citations on ChatGPT decline, Google Display moving to DemandGen, and Meta AI works with Meta Ads.

AI for Marketing Analysis: When to Trust the Robots
AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.

Digital Marketing Updates: August 2026
GSC now shows views for third-party platforms like IG, YouTube & TikTok; Yelp partners with OpenAI; ChatGPT ads now have better performance marketing tools.

Analytics Roundup – August 2026
Reporting with AI: faster, yes, but not always better. GA’s new Source grouping plus great shares: chart making with AI, influence without authority, more.

Cognitive Surrender: Implications for Doing Analytics Work with AI
New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.

5 Things AI-User Bot Data Can Tell You About Your AI Visibility
Ai-user bots are visiting your website right now. Learn how you can use this data to improve your brand’s AI visibility.

How to Measure Your Brand’s AI Visibility: A Four-Lens Framework
How do you even track visibility in AI? You can buy an expensive tool, but even that isn’t the full story. Here’s four signals we watch.
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