Learn about digital marketing & good business. Grow your career, your team, and your company.
In this month’s digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads’ ad auction from the anti-trust trial.
Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.
How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.
Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.
Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.
Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google
Take a closer look at the daily work of a digital marketing apprentice, and apprentice Karen Carr shares her thoughts.
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