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Learn about digital marketing & good business. Grow your career, your team, and your company.
The Problem of Measurability
There is a basic problem with web analytics today. Web analytics tools give us data on what drives leads or web conversions, but the picture they paint is incomplete at
Digital Pollution
Internet marketing is targeted. In contrast to the 30 second network TV spot, the internet allows marketers to target messaging by medium, location, topic, demographic and a variety of other
Paid Search: Bidding with Confidence
Businesses new to search marketing and veterans alike can easily come to the wrong conclusions about their pay-per click campaigns. Imagine you pay $1 each for 200 clicks and you
Paid Search: Bidding Based on ROI
This article explains some basic concepts related to bidding on paid search keywords based on return on investment (ROI). Using ROI to make bidding decisions helps ensure that you
Seeing What a Search Engine Sees
Make sure you can be found: seeing site content and navigation from the point of view of a search engine. I’ve mentioned a few times on this blog how compelling
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