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Collaborate!
At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous
Six Must-have Citations in 2016
Extra, extra! Emily Bacher just published an updated version of this post for 2020. While much of the information in this post is still relevant, we encourage you to check
Replacing Google Ads Editor HTML Export Functionality
Updated August, 2016, to reflect changes in Google Ads Editor and added support for the expanded text ad format. In the Summer of 2015, Google removed the HTML export feature
How Consumers View Retail Price Image: Implications for Digital Marketing
Price-conscious shoppers are a popular target for marketers, but there’s a lot beyond deals and coupons that influence consumer perception of a business’s pricing. Using these more subtle factors can
Conflicting Google My Business Pages
In last week’s episode of Google My Business EMERGENCY!, we explained why so many businesses can share the same address and the problems this can cause when trying to claim
Google My Business for Medical Clinics
Why is it so hard to claim a Google My Business page? Medical clinics often struggle to claim and maintain their Google My Business (GMB) pages. The same is true
How Do I Log Into My Google Business Account?
Updated October 2022 There are a number of reasons why you might not be able to access your business page on Google Business Profile (formerly Google My Business); you haven’t
Workarounds for Google Analytics ‘(not provided)’
We’re going to start in the middle here. Google Analytics’ organic keyword information is lacking. Their goal is to protect the privacy of all users searching on Google. The issue
Location Extension Updates – Manually Entered Addresses No Longer Supported
Update 3/9/16: There is still a way to add location extensions manually to your Google Ads account. Below are the 5 simple steps to make this happen. 1) Navigate to
Google Ads View-Through and Analytics Assisted Conversions
“Appearing only for the Display Network, View-Through Conversions happen when a customer views your image or rich media ad before converting, but never actually clicks on the ad. If these
Internal Site Search: Hiding in Plain Sight
Businesses pay a lot of money to figure out what people want from them and/or their industry. Even with that research, businesses can still miss the mark on what they
Google Ads Shopping Ads – Setting Bids by Product Price
Google recently released a major update to product advertising on their Ads platform. With the update came a new name, Shopping campaigns, replacing their previously-named Product Listing Ads (PLA) campaigns.
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