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Analytics Roundup – Updates from September 2024
“It’s not me, it’s you”, Google Ads measurement, and dynamic metrics in Looker Studio…all in this month’s marketing analytics roundup.
Funnel Reporting in Looker Studio with GA4 Events
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Documenting a Google Tag Manager Container
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
Digital Marketing Updates: September 2024
Updates in Google organic search–algorithm update & AI Overview sources–as well as Google Ads changes like YouTube audience targeting.
Analytics Roundup – Updates from August 2024
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
5 Tips for Getting More from GA4’s Standard Reports
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you’re looking for.
How to Report on Search Engine Ranking in Looker Studio
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Digital Marketing Updates: August 2024
What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
Analytics Roundup – Updates from July 2024
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
Five Reasons to Set Up the GA4 BigQuery Export
Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.
Digital Marketing Updates: July 2024
SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.
Analytics Roundup – Updates from June 2024
GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks’ monthly analytics update.
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