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Setting Up SEO Reporting in Google Analytics
This post is a write-up from the Google Analytics December 2017 Meetup. It is intended for Google Analytics users who do not have much experience with SEO. How to Set
SEO Analyst Archetypes Encountered When Hiring: Finding SEO-Squatch
We’ve been growing our SEO team here at Two Octobers, and we’ve been spending a lot of time discussing what make a great SEO analyst. Some traits are extremely helpful,
Six Great Google Analytics Dashboards
I’m leading the Denver Google Analytics Meetup tonight, and we’re going to be talking about dashboards. Sharing a summary here for the Meetup, and anyone else who wants to get
How to get the most out of Google Analytics 2017
Thank you to everyone who attended my Denver Startup Week presentation on How to get the most out of Google Analytics! Here is a PDF of the presentation: DSW-GA-2017 Drop
Google Tag Manager Event Tracking Cheat Sheet
I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the
Google Tag Manager and Duplicate Google Analytics Tags
If you work with Google Analytics (GA), Google Tag Manager (GTM), and have lots of clients, you have probably run into this problem: you manage tags with GTM, but the
Google Analytics Events Cheat Sheet
I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version. Hat tip to Lunametrics for helpful scripts and being
What You Need To Know About SERPs and Interaction
Search engine results pages (SERPs) have changed significantly over the years, and there are lots of new features. Now you have knowledge graphs and carousels. You have answer boxes and
5 Tools to Run a People-Centric Agency
As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part III
Part III – Automation Everywhere Two Octobers has become a hotbed of automation. Around the office, people are creating tools to monitor shopping campaigns, forward emails based on client names, and
Improve UX by Quantifying Your Intuition
As an SEO consultant, I often find myself discussing user experience (UX) with my clients. This is in part because UX factors influence search engine ranking, but mostly because we
SERP Optimization: Myth of the 10 Blue Links
Use SERP Features To Rank in Google 97% of Google SERPs (search engine results pages) include rich results like local pack, shopping, in-app-search, knowledge panel, answer box, etc. Businesses need
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