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Learn about digital marketing & good business. Grow your career, your team, and your company.
Is My Website Good Enough? How to Think About and Measure User Engagement
You launched your new website, and you celebrated! (As you should! That was a lot of work.) But you’re not done. Your website can get better. You want more leads
Data, Data Everywhere–But How to Stop and Think?
The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents,
Search Ad CTRs by Age
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
How to Track Scroll Depth in Google Analytics
This post describes a method for reporting on scroll tracking in the Universal Analytics (UA) version of Google Analytics. Setting up scroll tracking as an event in GA gives you
Learnings from NATCHCOM: digital meets natural
Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy,
Creating a marketing data pipeline with Google Sheets, Supermetrics, CIFL and BigQuery
With zero coding, a small investment, and a little bit of time, you can create your own BigQuery data warehouse of marketing data. In the video below, I walk through
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad
Make the Most of Your Google Grant Keywords
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most
No Time? No Problem: A Nonprofit’s Guide to Google Ad Grants
What Should I Know About Google Ads Grants? As of January 2019, Google is processing over 40,000 search queries every second – that’s over 3.5 billion searches per day. This
Children Are Hurting Your YouTube Performance: Here’s How to Fix It
Unless you are paying close attention to your YouTube ad campaigns, you might not have noticed this trend: children have taken over. If you are currently running a YouTube campaign
The Perfect Marketing Mix
Our business development director, Ray Stein, is presenting on the perfect marketing mix at Denver Startup Week. In his presentation, Ray addresses how to prioritize digital marketing channels, tips for
Social Audiences: What You Should Be Doing
Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation
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