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Learn about digital marketing & good business. Grow your career, your team, and your company.
You’re Invited! New webinar series: Mastering Keyword Research With GSC
Our webinar series helps SEOs and digital marketers leverage Google Search Console data to make big improvements in ranking, traffic, and conversions.
Communicating the Value of Marketing to Business Leaders
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
The Case for Apprenticeship in Marketing and Advertising
To address structural inequities in our industry’s talent development, Two Octobers decided to create a digital marketing apprenticeship.
Native Google Search Console May Be Limiting You – Here’s Why
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there–see how to access it.
Teachers: A Trusted Resource for Future Apprentices
“I am excited about the opportunity to help others also be successful in digital marketing careers. I know there is more than one way to be successful.” – Jamil Chughtai
Mozcon 2021: Google Search Console Data, unleashed
SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At
A digital marketing apprentice’s story
How community support pointed Raquel Torres-Miramonte to becoming Two Octobers’ first digital marketing apprentice.
Community Matters: What 2020 Has Taught Me
In the last month of 2020, I am grateful for all the ways that our personal and professional communities have supported us through the challenges of the year. For example,
5 Tips for Growing Revenue During an Uncertain Q4
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
Announcing the Digital Marketing Apprenticeship
The disruption and upheaval in doing business this year has been profound, largely due to the coronavirus. But, disruption doesn’t always have to be a bad thing: it also brings
Regular expressions 101
In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this
Web Accessibility Guide: What you need to know to start improving your site
By Niki Mosier and Brett Woodward You may have heard the term “web accessibility” before, but you might still have a few questions. Here’s a few of the most common
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