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Analytics and the psychological cost of constant observation
Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.
Digital Marketing Updates: February 2025
New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.
Analytics Roundup – Updates from January 2025
Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
Understand Your Target Audience With Google Search Results
Learn what your customers really want by studying Google search results. Search pages reveal what types of content engage users best.
Top of 2024
Our top-read & viewed content in 2024 shows marketers working on mastering GA4. The learning curve may be steep, but our content helps you get there.
Digital Marketing Updates: January 2025
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Analytics Roundup – Updates from December 2024
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
Sortable Date Comparisons in Looker Studio Tables
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Digital Marketing Updates: December 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Analytics Roundup – Updates from November 2024
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Tracking AI Traffic in GA4: A Step-by-Step Guide
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
Digital Marketing Updates: November 2024
The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.
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