We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation:
How to get the most out of Google Analytics
And here is a description of what we will be presenting on the Denver Startup Week site.
The jittery moments before a presentation:
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as:Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction (or both).
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
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Our next free digital marketing seminar is coming soon!