blog

Author: Nico Brooks

winding road in brown hills

Our Journey to Becoming a B Corp™

It is with great pride and joy that I announce: Several weeks ago, we received confirmation that we have met all of the requirements necessary to become a Certified B Corporation™.  B Corps are for-profit companies that use the power of business to build a more inclusive and sustainable economy. Becoming a B Corp means

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business people with bar chart behind them

Search Ad CTRs by Age

Analyzing Search Ad CTRs by Age I teach search engine marketing at a local university, and I love hearing the perspective of young people on trends in digital marketing. One question that has come up in more than one class is, “do people really click on search ads?” When we discuss this, there has been

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pivot table of events in white

Reporting on Scroll Tracking in Google Analytics

This post describes a method for reporting on scroll tracking in Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages. This data is very useful for identifying content that isn’t performing well, and specifically where you are losing visitors. Until I

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gorilla with amazon logo smile

Learnings from NATCHCOM: digital meets natural

Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy, but mostly it was a chance for me to listen and learn. First impression? I loved it! As an enthusiastic athlete, vegetarian and eater of

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A New Direction for Marketing (and Two Octobers)

And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who enjoy helping businesses grow. We wanted to create a no-nonsense culture where results are valued over BS, and everyone is treated with respect. I say

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Google Analytics on a Tablet

Setting Up SEO Reporting in Google Analytics

This post is a write-up from the Google Analytics December 2017 Meetup. It is intended for Google Analytics users who do not have much experience with SEO.  How to Set Up Google Search Console in Google Analytics Google Search Console is a toolset that allows webmasters to view a website’s performance in Google organic search.

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pie charts, map graphs, and bar charts

Six Great Google Analytics Dashboards

I’m leading the Denver Google Analytics Meetup tonight, and we’re going to be talking about dashboards. Sharing a summary here for the Meetup, and anyone else who wants to get started with dashboards. At the bottom of the post there are links to some great template dashboards, free for download in the Google Analytics Solutions

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google tag manager event tracking

Google Tag Manager Event Tracking Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version. 

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