Analytics Roundup – August 2026
Reporting with AI: faster, yes, but not always better. GA’s new Source grouping plus great shares: chart making with AI, influence without authority, more.
Nico Brooks
August 3, 2026
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Author: Nico Brooks
Nico Brooks
Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time building solutions and finding insights with AI, and has spent 25+ years helping organizations turn marketing data into decisions.
Learn more about Nico or read more blogs he has written.
Cognitive Surrender: Implications for Doing Analytics Work with AI
New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.
Nico Brooks
August 3, 2026
Analytics Roundup – July 2026
Product updates in GA, GTM, GSC, plus great articles on AI-assisted analysis and instructive accounts of challenges with AI adoption in the workplace.
Nico Brooks
July 1, 2026
Analytics Roundup – June 2026
Google Marketing Live analytics updates, AI tools transforming workflows, and tracking AI agents is the new measurement challenge.
Nico Brooks
June 1, 2026
Tracking AI User Bots in Cloudflare to Measure AI Visibility
Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.
Nico Brooks
May 9, 2026
Analytics Roundup – May 2026
AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.
Nico Brooks
May 4, 2026