Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as:Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction (or both).
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
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