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Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.

Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.

GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.

In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.

There’s a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.

So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.

In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.

Get up to speed with GA4 with our tutorials and articles. We include introductions, features, and how-tos to make GA4 work for you.

GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!

Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.