Analytics Roundup – April 2026
Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.
Nico Brooks
April 1, 2026
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Building a Website Analytics Data Agent in BigQuery
How to set up a BigQuery Conversational Analytics Agent to
analyze GA, GSC, and website data.
Nico Brooks
March 31, 2026
Analytics Roundup – March 2026
A call to invest in development for entry-level humans, articles on AI-assisted analytics
Nico Brooks
March 2, 2026
Analytics Roundup – February 2026
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
Nico Brooks
February 2, 2026
Analytics Roundup – January 2026
A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
Nico Brooks
December 31, 2025
Analytics Roundup – December 2025
Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.
Nico Brooks
December 3, 2025