Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.
GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks’ monthly analytics update.
Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.
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