How to Use Path Explorations in GA4
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
Nico Brooks February 2, 2023
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.
How GA4 Will Impact Your Business—and When to Switch [recording & recap]
GA4 includes significant changes from the version you’re used to. Learn more about the potential impact to your business, and plan for setting it up now.
Nico Brooks November 18, 2022
An introduction to GA4
Learn key concepts core to GA4 and differences from Universal Analytics.
Nico Brooks November 3, 2022
How Web Tracking Works
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
Nico Brooks October 12, 2022
The Case for Apprenticeship in Marketing and Advertising
To address structural inequities in our industry’s talent development, Two Octobers decided to create a digital marketing apprenticeship.
Nico Brooks September 3, 2021
Analytics Tutorial: Content Deep Dive
In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will be to identify tactics for increasing engagement with the page. For this example, we will be looking at the contact page on the Two Octobers
Nico Brooks March 12, 2021
