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Author: Nico Brooks

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Advanced Reporting & Automation for Google Shopping

Using the Google Merchant Center API, Supermetrics & More By Nico Brooks & Maggie Castle It doesn’t take much to upend a Google Merchant Center (GMC) account.  A single recalled product in a feed of thousands could suspend an entire feed.  Discrepancies in shipping costs, lost site verification, or expired feeds are also common culprits.

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Find and Replace in Google Sheets with regex

A handy trick for using google sheets regex File under: anecdotes from my love affair with Google Sheets. If you’ve ever had to consolidate a bunch of messy data into a few stem patterns, read on. I recently found myself needing to consolidate a bunch of Google Analytics page view data into a shortened list.

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How to get the most out of Google Analytics

We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation: How to get the most out of Google Analytics And here is a description of what we will be presenting on the Denver Startup Week site. The jittery

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Understanding Google Analytics Assisted Conversions Data Discrepancies

The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match other Google Analytics reports. Huh? The conversion numbers in the assisted conversions column sometimes exceeds

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