Analytics Roundup – May 2026
AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.
Nico Brooks
May 4, 2026
blog
Author: Nico Brooks
Nico Brooks
Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time building solutions and finding insights with AI, and has spent 25+ years helping organizations turn marketing data into decisions.
Learn more about Nico or read more blogs he has written.
Analytics Roundup – April 2026
Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.
Nico Brooks
April 1, 2026
Building a Website Analytics Data Agent in BigQuery
How to set up a BigQuery Conversational Analytics Agent to
analyze GA, GSC, and website data.
Nico Brooks
March 31, 2026
Analytics Roundup – March 2026
A call to invest in development for entry-level humans, articles on AI-assisted analytics
Nico Brooks
March 2, 2026
Analytics Roundup – February 2026
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
Nico Brooks
February 2, 2026
Analytics Roundup – January 2026
A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
Nico Brooks
December 31, 2025