Analytics Roundup – January 2026
A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
Nico Brooks
December 31, 2025
blog
Author: Nico Brooks
Nico Brooks
Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time in GA4, GTM, and BigQuery, and has spent 25+ years helping organizations turn marketing data into decisions they can actually act on.
Learn more about Nico or read more blogs he has written.
Analytics Roundup – December 2025
Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.
Nico Brooks
December 3, 2025
Analytics Roundup – Updates from October 2025
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
Nico Brooks
October 31, 2025
How to Present Marketing Data to Leadership – Without Losing Their Attention
Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
Nico Brooks
October 29, 2025
Analytics Roundup – Updates from September 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
Nico Brooks
October 1, 2025
Analytics Roundup – Updates from August 2025
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Nico Brooks
August 29, 2025