Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
Nico Brooks June 1, 2023
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.
Time-of-Day reporting in GA4 & Looker Studio
GA4’s reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Nico Brooks May 17, 2023
Avoid the Looker Studio Quota Error
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Nico Brooks May 12, 2023
Mastering Data Blends: Looker Studio for Marketers
Blends are one of the most powerful features in Looker Studio, but they’re a little tricky to get your head around. Learn why and how to use blends.
Nico Brooks May 2, 2023
GA4 “Views:” How to Create and Report on Filtered Data
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
Nico Brooks April 27, 2023
GA4 Attribution Models: How They Work
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
Nico Brooks April 21, 2023
