principal
Nico Brooks
While Nico loves creating things with his hands or lines of code, teams are what he loves creating most of all. At Two Octobers, Nico is driven to build a culture where people with diverse perspectives, great communication, and no small amount of talent accomplish more than they ever could as individuals. His superpower? Seeing the hidden superpower in others. If you have a thorny challenge or exciting opportunity, Nico would love to get some of those superpowers working for you.
When he’s not creating, you can find Nico teaching search engine marketing and analytics at the University of Denver’s Daniels College of Business, and hosting the Denver Marketing Analytics Meetup.
See nico at these upcoming events
certifications
head of analytics
Nico leads Two Octobers' practice of analytics, promoting learning and quality for all our practitioners.
work
tool building
Nico's built dozens of tools that improve results & efficiency for hundreds of thousands of digital marketing campaigns, freeing people to generate more ideas.
19% YOY growth
Niki drove 19% YOY growth in organic traffic after fixing a traffic drop from an algorithm update.
events where nico has spoken
insights
Hungry for more? Here are some of Nico’s insights about digital marketing and agency management.
blog
Regular expressions 101
In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this Sheet. Topics covered: Matching characters and sets of characters Using ORs to match multiple things Using escapes to match special characters Matching the beginning and
recorded workshop
Automation & Analytics for Multi-Location Businesses
tools
data studio templates
Get a head start on presenting fabulous digital marketing data to your stakeholders with our free Data Studio templates.
