principal

Nico Brooks

While Nico loves creating things with his hands or lines of code, teams are what he loves creating most of all. At Two Octobers, Nico is driven to build a culture where people with diverse perspectives, great communication, and no small amount of talent accomplish more than they ever could as individuals. His superpower? Seeing the hidden superpower in others. If you have a thorny challenge or exciting opportunity, Nico would love to get some of those superpowers working for you.

When he’s not creating, you can find Nico teaching search engine marketing and analytics at the University of Denver’s Daniels College of Business, and hosting the Denver Marketing Analytics Meetup.

See nico at these upcoming events

No event found!

certifications

head of analytics

Nico leads Two Octobers' practice of analytics, promoting learning and quality for all our practitioners.

work

tool building

Nico's built dozens of tools that improve results & efficiency for hundreds of thousands of digital marketing campaigns, freeing people to generate more ideas.

events where nico has spoken

insights

Hungry for more? Here are some of Nico’s insights about digital marketing and agency management.

painting of snowy forest path

blog

How Web Tracking Works

We’re going to start with the mechanics of web tracking, which is important background and context for tracking and reporting on website visitor behavior in Google Analytics. Note that GA can also track mobile app behavior, but we are not going to discuss the specifics of that here. What Happens When You Open a Web

➔ Read more
hand brushing wildflowers

recorded workshop

Automation & Analytics for Multi-Location Businesses

Having well-organized and useful analytics data is the key to maximizing results for all of your business locations. In this workshop, we share best practices, tools and real-world examples drawn from years of experience scaling marketing for businesses ranging from 2 to 200 locations.
pathway in green mountainside

tools

data studio templates

Get a head start on presenting fabulous digital marketing data to your stakeholders with our free Data Studio templates.

Let's Grow

we'd love to hear from you!