Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Nico Brooks
August 29, 2025
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Author: Nico Brooks
Nico Brooks
Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time in GA4, GTM, and BigQuery, and has spent 25+ years helping organizations turn marketing data into decisions they can actually act on.
Learn more about Nico or read more blogs he has written.
Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Nico Brooks
July 31, 2025
Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.
Nico Brooks
July 29, 2025
Analytics Roundup – Updates from June 2025
AI agents & analytics, GA4’s product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.
Nico Brooks
June 30, 2025
How to Build a Search Engine Ranking Report in Looker Studio
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Nico Brooks
June 18, 2025
Analytics Roundup – Updates from May 2025
Proactive monitoring with our new tool, Google’s AI Mode, Looker Studio updates, and selected analytics articles from around the web.
Nico Brooks
May 30, 2025