Intro to GA4 Part 1: The Event Model
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
Nico Brooks March 21, 2023
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.
GA4 Funnel Exploration: Where Do Users Go After Landing?
There’s a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
Nico Brooks March 20, 2023
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
Nico Brooks March 6, 2023
GA4 Advanced Segments: Make Comparisons More Useful
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
Nico Brooks March 3, 2023
Guide to GA4 Scroll Tracking
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
Nico Brooks February 27, 2023
How to Use Path Explorations in GA4
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
Nico Brooks February 2, 2023
