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Author: Nico Brooks

google tag manager event tracking

Google Tag Manager Event Tracking Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version. 

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screenshot of some html script code

Google Tag Manager and Duplicate Google Analytics Tags

If you work with Google Analytics (GA), Google Tag Manager (GTM) and have lots of clients, you have probably run into this problem: you manage tags with GTM, but the client has the Google Analytics PageView tag placed directly on a subset of site pages. This problem is especially common on sites that span multiple

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google analytics events cheat sheet

Google Analytics Events Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version, and the image below links to a PNG version. Hat tip to Lunametrics for helpful scripts and being generally awesome.

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old fashioned open sign

Advanced Reporting & Automation for Google Shopping

Using the GMC API, Supermetrics & More By Nico Brooks & Maggie Castle It doesn’t take much to upend a Google Merchant Center (GMC) account.  A single recalled product in a feed of thousands could suspend an entire feed.  Discrepancies in shipping costs, lost site verification, or expired feeds are also common culprits. GMC requirements

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google sheets with love in the title

Find and Replace with Regular Expressions in Google Sheets

File under: anecdotes from my love affair with Google Sheets. This post describes a handy trick for data wrangling in Google Sheets. If you’ve ever had to consolidate a bunch of messy data into a few stem patterns, read on. I recently found myself needing to consolidate a bunch of Google Analytics page view data

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google analytics presentation

How to get the most out of Google Analytics

We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation: How to get the most out of Google Analytics And here is a description of what we will be presenting on the Denver Startup Week site. The jittery

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