Two Octobers Blog

Paid Media

Targeted paid media drives awareness, website visitors, leads, and revenue. Learn best practices and recent updates in Google, Meta, LinkedIn and others by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.

All Analytics articles below. Or view our GA4 resources.

sunlight shining through sunflowers

Digital Marketing Updates: August 2026

Kris Skavish August 3, 2026

GSC now shows views for third-party platforms like IG, YouTube & TikTok; Yelp partners with OpenAI; ChatGPT ads now have better performance marketing tools.

purple flowers in sunlight

Digital Marketing Updates: July 2026

Kris Skavish July 1, 2026

What's new in ChatGPT ads, Google Ads target CPA bidding, generative AI reporting in Search Console, and a new way to measure commodity content.

Digital Marketing Updates: June 2026

Kris Skavish June 1, 2026

New this month: Google Marketing Live unveils AI-powered ad formats and shopping experiences, plus Google publishes its official guide to optimizing content for AI search and citations