Digital Marketing Updates: May 2026
Kris Skavish
New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.
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Paid Media articles
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
Key Inputs for AI-Driven Ads Performance
Casey Anderson
Learn how to work with AI in Google Ads and Meta Ads to drive better performance while keeping humans in the driver’s seat.
Digital Marketing Updates: April 2026
Kris Skavish
ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.
Digital Marketing Updates: March 2026
Kris Skavish
Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.
Digital Marketing Updates: February 2026
Kris Skavish
What’s new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.
Building a Full-Funnel Paid Media Strategy That Actually Works
Casey Anderson
Learn how to move beyond rigid funnel stages and create a paid media strategy that meets prospects wherever they are in their journey.