A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
Paid Media articles
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
Learn how to deploy a test-and-learn approach to expanding your social media advertising, in this recorded webinar and recap.
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad gets to the number of times it is shown (impressions) and is an indication of the relevancy and quality of an ad. Grant accounts that
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most notable changes to Google’s Ad Grants program is the strictness on keywords permitted to run. Previously, grant account managers could upload an infinite number of