Paid Media articles

Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.

google grant

No Time? No Problem: A Nonprofit’s Guide to Google Ad Grants

What Should I Know About Google Ads Grants? As of January 2019, Google is processing over 40,000 search queries every second – that’s over 3.5 billion searches per day. This mind-boggling statistic is only one of the many reasons that nonprofits should be investing in their presence on Google. Unfortunately, we know that many nonprofits

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sharpened color pencils pointing up

Social Audiences: What You Should Be Doing

Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation here. Purchaser lists, email lists, web traffic, these are all segmented audience groups you could be using to your advantage on Facebook and Instagram. Amanda

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Social Media Engagement

How to Measure (and Think About) Social Media Success

When I begin a social media engagement, the first question I ask is, “what is your goal?”  Defining what you want to achieve is always step one. This helps identify the key metrics that should be used to measure success. Having that foundation is crucial and allows you to move on to the next step,

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Blurred photo of the inside of a clothing retailer.

How to Tie Online to Offline Tracking Together Using Google Ads

Google Ads store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment.  Even in certain industries where in-store purchases are still common, like appliances or automotive, online research is a key influencing factor to these in-store purchases. For

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Virtual Reality Silouhette

F8: An Insider’s View of Facebook’s Developer Conference

If you’re a kid from the 80’s, even 90’s or 2000’s, when you were told you were going to Disney World, you were PUMPED. Seriously, the excitement was uncontainable. Well, if you love social media and digital marketing, getting a ticket for Facebook’s annual developer conference, F8, provides a similar feeling. My outward expression might

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