
Digital Marketing Updates: December 2025
Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.

Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.

Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.

New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.

New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.

Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.

Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.