Building a Full-Funnel Paid Media Strategy That Actually Works
Casey Anderson
Learn how to move beyond rigid funnel stages and create a paid media strategy that meets prospects wherever they are in their journey.
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Paid Media articles
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
Digital Marketing Updates: January 2026
Kris Skavish
New this month: the latest studies on achieving better LLM visibility, get top placement on LinkedIn, and lower Google Ads audience size limits.
Digital Marketing Updates: December 2025
Kris Skavish
Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
Digital Marketing Updates: November 2025
Kris Skavish
Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
Digital Marketing Updates: October 2025
Kris Skavish
New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
Digital Marketing Updates: September 2025
Kris Skavish
New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.