
Digital Marketing Updates: January 2025
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
Learn how to deploy a test-and-learn approach to expanding your social media advertising, in this recorded webinar and recap.
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
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