Digital Marketing Industry Updates: December 2023
Kris Skavish
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
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Paid Media articles
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
How to Establish KPIs for Digital Marketing Campaigns
Jeff Rovner
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
Digital Marketing Industry Updates: September 2023
Kris Skavish
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
A Test-and-Learn Approach to Social Media Advertising Expansion [recording & recap]
Chloe Pascoe
Learn how to deploy a test-and-learn approach to expanding your social media advertising, in this recorded webinar and recap.
5 Tips for Growing Revenue During an Uncertain Q4
Kris Skavish
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
Search Ad CTRs by Age
Nico Brooks
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.