Website analytics is the backbone of digital marketing, and a big change is in the works: Google Analytics 4. Two Octobers Head of Analytics Nico Brooks shares expert instruction on how to use it best. Our GA4 content is arranged by experience level and by topic. Read on.
There’s a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
GA4 includes significant changes from the version you’re used to. Learn more about the potential impact to your business, and plan for setting it up now.
New to GA4? These resources will help you get oriented. We include both introduction videos and several core concepts that are different than Universal Analytics.
Learn how to use GA4 to understand user engagement on your website.
Learn how to use and customize reports, so you can find the data you need in GA4.
Customize GA4 to get even better data to meet your marketing needs.
Presenting GA4 data in Looker Studio (formerly Google Data Studio) is a great way to create dashboards for the whole team, and often an easier way to display the data to tell just the story we want to. But it’s not always a walk in the park. We offer tips for tricky situations.
If you’re just getting started with GA4, use these blogs and videos to help get you oriented and understanding your data.
For intermediate users, learn how to make the GA4 more useful, and understand key concepts behind the numbers.
Advanced concepts for set up, customizing, and reporting in GA4.
Hungry for more?
Building more knowledgeable marketers is at the core of what Two Octobers does. We share what we know, so that every client becomes a better marketer with and through us.