Report on Individual GA4 Conversions in Looker Studio
Nico Brooks
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
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GA4 articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
GA4 Advanced Segments: Make Comparisons More Useful
Nico Brooks
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
Guide to GA4 Scroll Tracking
Nico Brooks
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
GA4 Tutorials & Resources
Nico Brooks
Get up to speed with GA4 with our tutorials and articles. We include introductions, features, and how-tos to make GA4 work for you.
How to Use Path Explorations in GA4
Nico Brooks
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
Track session duration conversions in GA4
Nico Brooks
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
