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Category: Analytics

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Google Analytics Cross-domain Tracking in an iFrame

A quick primer on the nature of the problem. Skip down if you don’t need a primer. One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party shopping cart, booking system or other transactional functionality. These systems often run on another domain, which means a

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Workarounds for Google Analytics ‘(not provided)’

We’re going to start in the middle here. Google Analytics organic keyword information is lacking. Their goal is to protect the privacy of all users searching on Google. The issue here is that it leaves marketers with a lack of information as to how people are finding their websites. It originally started with the assurance

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AdWords View-Through and Analytics Assisted Conversions

View-Through Conversions“Appearing only for the Display Network, View-Through Conversions happen when a customer views your image or rich media ad before converting, but never actually clicks on the ad. If these customers later convert, this metric counts their conversions as “View-Through Conversions.” This conversion type automatically excludes conversions from people who’ve also clicked your Search

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Internal Site Search: Hiding in Plain Sight

Businesses pay a lot of money to figure out what people want from them and/or their industry. Even with that research, businesses can still miss the mark on what they deliver and how they deliver it. What a lot of these businesses don’t realize is that gaining insight into the true intentions of many users

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Engagement as a Proxy for Conversion Rate

Can engagement metrics be used as a proxy for conversion rate when optimizing advertising campaigns? When we manage advertising campaigns, whether they be in Google AdWords, Facebook or elsewhere, we strive to drive a many leads or sales as possible. Doing this usually includes setting bids or budgets based on an expected conversion rate. For

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How to Track Marketing Campaigns in Google Analytics

Wherever you’re marketing, you’re often directing consumers to your website to continue the conversation. Wouldn’t it be nice to be able to see the results of those marketing efforts measured in website traffic? Google Analytics offers a way to label and differentiate traffic from any source—as long as you tag the link. By default, Google

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The Problem of Measurability

There is a basic problem with web analytics today. Web analytics tools give us data on what drives leads or web conversions, but the picture they paint is incomplete at best and can be misleading. As an illustration, below is a cartoon describing my own experience deciding on and purchasing a new brand of trail

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