Learn how to present marketing results that actually resonate with non-marketing leadership from Two Octobers’ Head of Analytics Nico Brooks, as he shares lessons from 20+ years of presenting marketing data to C-suite stakeholders.
What’s in this Video
You’ll learn practical frameworks for structuring your presentations, choosing the right level of detail, and connecting marketing metrics to business priorities.
Key topics covered
- Why dashboards don’t work for executive audiences
- The “money slide” approach to memorable presentations
- How to provide context that makes numbers meaningful
- Speaking to leadership priorities
- Managing questions and providing supporting detail without derailing your presentation
