Analytics Roundup – Updates from November 2024
Nico Brooks
October 21, 2026
Trouble with troubleshooting, new features in GA4 & Looker Studio, what "do not sell" means in privacy regs, and articles that made Nico smarter.
Two Octobers Blog
Analytics
Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
Tracking AI Traffic in GA4: A Step-by-Step Guide
Nico Brooks
November 14, 2024
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
Analytics Roundup – Updates from October 2024
Nico Brooks
October 21, 2026
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it's October's Analytics Roundup.
GA4 Path Analysis with BigQuery
Nico Brooks
October 21, 2026
Analyze the pages users visit in their paths through your website with GA4 data in BigQuery. A Google Cloud Project and some coding knowledge will be needed.
Five Great Plug-and-Play SEO Dashboards
Kris Skavish
October 26, 2026
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Analytics Roundup – Updates from September 2024
Nico Brooks
September 30, 2024
"It's not me, it's you", Google Ads measurement, and dynamic metrics in Looker Studio...all in this month's marketing analytics roundup.
Funnel Reporting in Looker Studio with GA4 Events
Nico Brooks
September 30, 2024
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Documenting a Google Tag Manager Container
Nico Brooks
September 11, 2024
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
Analytics Roundup – Updates from August 2024
Nico Brooks
August 31, 2024
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.