blog

Category: Analytics

constellations in the sky

8 Data Storytelling Concepts (with Examples!)

By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more.  Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex

➔ Read more
Google Analytics on a Tablet

Setting Up SEO Reporting in Google Analytics

This post is a write-up from the Google Analytics December 2017 Meetup. It is intended for Google Analytics users who do not have much experience with SEO.  How to Set Up Google Search Console in Google Analytics Google Search Console is a toolset that allows webmasters to view a website’s performance in Google organic search.

➔ Read more
pie charts, map graphs, and bar charts

Six Great Google Analytics Dashboards

I’m leading the Denver Google Analytics Meetup tonight, and we’re going to be talking about dashboards. Sharing a summary here for the Meetup, and anyone else who wants to get started with dashboards. At the bottom of the post there are links to some great template dashboards, free for download in the Google Analytics Solutions

➔ Read more
google tag manager event tracking

Google Tag Manager Event Tracking Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version. 

➔ Read more
screenshot of some html script code

Google Tag Manager and Duplicate Google Analytics Tags

If you work with Google Analytics (GA), Google Tag Manager (GTM) and have lots of clients, you have probably run into this problem: you manage tags with GTM, but the client has the Google Analytics PageView tag placed directly on a subset of site pages. This problem is especially common on sites that span multiple

➔ Read more
google analytics events cheat sheet

Google Analytics Events Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version, and the image below links to a PNG version. Hat tip to Lunametrics for helpful scripts and being generally awesome.

➔ Read more
old fashioned open sign

Advanced Reporting & Automation for Google Shopping

Using the GMC API, Supermetrics & More By Nico Brooks & Maggie Castle It doesn’t take much to upend a Google Merchant Center (GMC) account.  A single recalled product in a feed of thousands could suspend an entire feed.  Discrepancies in shipping costs, lost site verification, or expired feeds are also common culprits. GMC requirements

➔ Read more
google analytics presentation

How to get the most out of Google Analytics

We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation: How to get the most out of Google Analytics And here is a description of what we will be presenting on the Denver Startup Week site. The jittery

➔ Read more
google analytics logo

Understanding Google Analytics Assisted Conversions Data Discrepancies

The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match other Google Analytics reports. Huh? The conversion numbers in the assisted conversions column sometimes exceeds

➔ Read more