Analytics Roundup – Updates from October 2025
Nico Brooks
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
How to Present Marketing Data to Leadership – Without Losing Their Attention
Nico Brooks
Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
Analytics Roundup – Updates from September 2025
Nico Brooks
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
Analytics Roundup – Updates from August 2025
Nico Brooks
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Nico Brooks
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Using UTMs to Improve Attribution Tracking
Casey Anderson
Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.