How to Present Marketing Data to Leadership – Without Losing Their Attention

Learn how to present marketing results that actually resonate with non-marketing leadership from Two Octobers’ Head of Analytics Nico Brooks, as he shares lessons from 20+ years of presenting marketing data to C-suite stakeholders.

What’s in this Video

You’ll learn practical frameworks for structuring your presentations, choosing the right level of detail, and connecting marketing metrics to business priorities.

Key topics covered

Why dashboards don’t work for executive audiences
The “money slide” approach to memorable presentations
How to provide context that makes numbers meaningful
Speaking to leadership priorities
Managing questions and providing supporting detail without derailing your presentation

Nico Brooks

Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time in GA4, GTM, and BigQuery, and has spent 25+ years helping organizations turn marketing data into decisions they can actually act on. Learn more about Nico or read more blogs he has written.