Google Tag Manager Event Tracking Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.

Nico Brooks

Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time building solutions and finding insights with AI, and has spent 25+ years helping organizations turn marketing data into decisions. Learn more about Nico or read more blogs he has written.