Google Tag Manager Event Tracking Cheat Sheet

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I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.

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Nico Brooks

Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time in GA4, GTM, and BigQuery, and has spent 25+ years helping organizations turn marketing data into decisions they can actually act on. Learn more about Nico or read more blogs he has written.

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Google Tag Manager Event Tracking Cheat Sheet

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