The Case for Apprenticeship in Marketing and Advertising

Right now, there’s a limitation that many digital marketers may not be aware of. The amount of data you can see within Google Search Console (GSC) isn’t very deep. Only Google can answer why visibility is limited to marketers; we suspect it has something to do with the word “monetization”. This hampers your ability to 1) see all the ways users search for your brand, products, and topic areas,  and 2) look at deeper meaning and intent that can drive your revenue growth. 

 

At Two Octobers, we wanted to go beyond what GSC provides. So, we created a tool that would allow for a lot more visibility and to end the tyranny of GSC. It was holding back our ability to go deeper into the data to drive revenue for our clients. It’s called Two Octobers Explorer, and it’s currently in beta.

 

What Two Octobers Explorer does:

 

• It makes GSC data actually useful
• It provides better insight into your entire keyword universe, especially long-tail queries
• It combines query, page, and rank data to generate deeper insights than any other tool on the market
• Filters data 3x faster so that you can easily visualize large volumes of GSC data and improve your digital marketing strategy

 

Why it matters:

• Without Two Octobers Explorer, you’re only seeing a piece of the picture, missing out on important levers you can pull to improve your revenue, drive new ideas, and measure your impact.

 

If you would like to learn more, here are some additional resources to check out:

 

Product information and sign up to be notified of wide release.

Video walkthrough

 

If you’re interested in a demo, please contact Serin@twooctobers.com. We’re inviting a limited number of candidates access and to join our beta group. Our basic package will be available for purchase Q4 2021.