Not a lot of updates are happening in the Google analytics stack right now, which has given me time to think a bit more about where marketing analytics is heading. I’ve also found and referenced some really smart people and articles below. If you follow one link in this roundup, it should be Juliana Jackson’s article on this topic.
Personally, I’m most excited about marketing mix modeling (MMM) as the next stage of my analytics journey. I wrote last month about the general release of Google Meridian, and since then I’ve been working on growing my understanding of the topic and related tools and services. These are some of the resources I’m digging into right now:
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Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.
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