B2B Email Marketing That Drives SQLs
B2B email marketing works best built around pipeline goals–not just open rates. Level up your email program with our tips.
Jeff Rovner
June 22, 2026
blog
Category: Marketing Strategy
AI-Powered Prospect Research Generates Better Personas
Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
Kris Skavish
February 5, 2026
Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change
Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
Kris Skavish
September 5, 2025
3 Ways to Improve Customer Acquisition Cost (CAC)
As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost. The lower
Serin Silva
December 18, 2019