Content that Serves Your Customers…and Your Business

Most businesses are drowning in content creation without seeing real results. If your content isn’t serving your customers, it’s not serving your business either. Two Octobers’ content & SEO expert Brett Woodward breaks down why so much content fails to connect and how to create resources that actually matter.

What’s in this Video

• Learn to identify common content traps like vanity posting, copycat strategies, and over-optimization that waste resources and erode trust.
• Discover how to ground your content strategy in real audience insights using tools like Google Search Console, SEMrush, and SparkToro.
• We’ll walk through practical frameworks for understanding your customer journey, mapping content to genuine pain points, and creating valuable resources that help prospects understand if you’re the right fit.