Analytics

Google Tag Manager Event Tracking Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.
Nico Brooks

Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.

Recent Posts

Analytics Roundup – Updates from September 2025

Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for…

2 weeks ago

Digital Marketing Updates: October 2025

New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner,…

2 weeks ago

Digital Marketing Updates: September 2025

New: ChatGPT using Google's index, LinkedIn and TikTok platform updates.

1 month ago