Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
In 2024, marketers faced a pivotal year in web analytics as leveraging GA4 became a crucial tool for driving marketing success. But the learning curve was steep. As we look back at the most impactful content Two Octobers published in 2024, it’s clear which topics resonated most with our audience: practical solutions for everyday GA4 challenges, advanced techniques for deeper insights, and creative approaches to reporting. Here are the blogs and videos that our marketing community found most valuable this year, each offering actionable guidance for mastering Google Analytics in your daily work.
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
GA4's reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
There's a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
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What's new in paid ads in Google, Threads, and ChatGPT; a new study about the…
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
How we used peer-to-peer meetings to improve relationships, build trust, and transform our workplace culture.