Marketing Resources

Top of 2024

Our Most Popular Blogs & Videos Helped You Do More in GA4

In 2024, marketers faced a pivotal year in web analytics as leveraging GA4 became a crucial tool for driving marketing success. But the learning curve was steep. As we look back at the most impactful content Two Octobers published in 2024, it’s clear which topics resonated most with our audience: practical solutions for everyday GA4 challenges, advanced techniques for deeper insights, and creative approaches to reporting. Here are the blogs and videos that our marketing community found most valuable this year, each offering actionable guidance for mastering Google Analytics in your daily work.

Top 5 Most Read Blog Posts

Our Top 5 Most Watched YouTube Videos

Keep on Learning in 2025

Sign up to get the latest marketing analytics how-tos and updates in our monthly newsletter. 

Kris Skavish

Kris is a marketing and technology leader and Co-CEO of Two Octobers. Learn more about Kris or read more blogs she has written.

Recent Posts

Digital Marketing Updates: March 2025

Get quick insights to keep your strategy on track with our latest digital marketing updates…

4 weeks ago

Analytics Roundup – Updates from February 2025

New features and noteworthy discussions about marketing analytics this month, including MMM resources and how…

4 weeks ago

Analytics and the psychological cost of constant observation

Sometimes, the act of measurement affects the behavior of the thing we are measuring. That…

4 weeks ago