Paid Media Audit
The Second Opinion Your Ad Account Deserves
A full diagnostic of your Google, LinkedIn, Meta, or Microsoft ad account. We do the benchmarking and prioritization and build a roadmap you can act on.
A Paid Media Audit Built for B2B
You’re spending real money on paid media. But is it working as hard as it should be?
Our Paid Media Audit is a comprehensive review of your active ad accounts—conducted by senior strategists, not junior analysts running a checklist, and not AI’s best guess. We benchmark your performance against industry standards, dig into account structure and tracking health, and hand you a clear, prioritized set of recommendations for where your budget is being wasted and where it’s being underused.
No sales pitch disguised as a report. Just an honest look at what’s working, what isn’t, and what to do next.
Ad Platforms We Audit
Google Ads
Meta Ads (Facebook & Instagram)
Microsoft Advertising
TikTok
ChatGPT Ads
Paid Media for B2B is Different
B2B paid media doesn’t behave like ecommerce, and most audits don’t account for that. Ours is built around the challenges that actually shape B2B account performance.
Small, high-value audiences
B2B’s small, high-value audiences break the automated bidding systems built for scale. We find out whether your setup is working with those constraints or fighting them.
Long sales cycles, weak conversion signals
Long sales cycles leave ad platforms optimizing on form fills instead of pipeline. We check whether your CRM data is teaching the algorithm what a good lead actually looks like.
Single channel strategies hit performance walls
Most B2B accounts plateau on their primary channel. We find the channel mix, funnel stage, or audience shift that would unlock the next tier of growth.
Peek Inside
What the Audit Includes
Every audit is built around the same rigorous framework, tailored to the platforms you’re running.
Performance Benchmarking
We compare your cost per click, cost per lead (or CPA), and conversion rates against current industry benchmarks for your vertical — so you know whether “normal-looking” numbers are actually leaving money on the table.
Account Health Check
Conversion tracking accuracy, offline conversion integration, pixel/tag setup, audience data quality, naming conventions, policy compliance (including industry-specific restrictions like Fair Housing targeting rules), and account settings that shape performance.
Campaign-by-Campaign Review
We go inside each active campaign—spend, structure, audience targeting, ad creative, keyword strategy—and flag exactly what’s helping, what’s hurting, and what’s untested.
Full-Funnel Strategy Assessment
Most accounts we review are optimized entirely for bottom-funnel conversions. We assess whether you’re capturing demand at every stage—awareness, consideration, and high-intent—or leaving cheaper, earlier-funnel opportunities on the table.
Prioritized Action Plan
Every finding is tagged so you know what to do first:- Recommendation — a clear fix we’d make immediately
- Strategic Recommendation — a bigger structural or budget shift worth serious consideration
- Testing Opportunity — a hypothesis worth validating before committing budget
A Real Report, Not a Slide of Bullet Points
You receive a polished, branded report—the kind you can share internally or with leadership—walking through findings platform by platform, plus a short working session with your strategist to talk through the results.
B2B and Agencies
Built for Teams Like Yours
- Spending $5,000 – $80,000 month across paid channels who want a second opinion on performance.
- Evaluating a new agency partner and want proof of expertise before committing to a retainer.
- Running paid media in-house and want an outside, unbiased read on their account health.
- Have messy or duplicated conversion tracking, unclear campaign structure, or performance that’s plateaued and they don’t know why.
Pricing
Pricing scales with monthly ad spend and number of platforms audited, since both drive the complexity of the review.
Starter
$5–10K monthly ad spend
1 ad platform
$1,500
one-time fee
Growth
$10–50K monthly ad spend
1 or 2 ad platforms
$3,000
one-time fee
Full-Funnel
$50–80K monthly ad spend
multiple ad platforms
$5,000
and up, custom scoped
one-time fee
Every audit includes a live walkthrough of findings with your strategist.
Sign with us afterward? We’ll credit 100% of your audit fee toward your first month of management if you become an ongoing client within 60 days of delivery.
Contact us to get started“You are the second set of eyes and hands we desperately need with an important client.”
– Account Manager, agency partner
How It Works
What Happens Next
Step 1
Discovery Call
- We learn about your business and goals
- We review your current media mix
- 30 minutes
Step 2
Access & Audit
- You grant read-only access to your ad accounts and analytics
- Our strategists conduct the full review
- Typically 10–15 business days
Step 3
Delivery & Walkthrough
- You get the report
- A live session to ask questions
- We talk through next steps