Brand Visibility Beyond Your Website: A Search and AI Checklist

Most marketers put the bulk of their energy into their website. And that makes sense, since it’s the source of information you control most closely. But your brand’s visibility in search and AI results extends well beyond your homepage. In this video, Two Octobers Co-CEO Kris Skavish walks through the other places your brand shows up, and what to do about them.

What’s In This Video

Kris breaks down three areas outside your website that shape how your brand appears in search and AI: the profiles you already control (LinkedIn, Google Business Profile, Glassdoor, review sites, and more), your social and video content that’s already surfacing in search results, and the third-party sites AI tools cite when answering questions about your industry. She closes with a practical checklist you can work through in a few hours.

Key Takeaways

• Before updating any profiles, make sure your business category and description use the language your prospects actually search with — and that your business name is consistent everywhere it appears.
• Search your brand name in Google three pages deep, then sort results into profiles you can edit versus ones you can’t. Start with the ones you control.
• Google Search Console now shows the search terms bringing people to your Instagram, TikTok, and YouTube content — set it up now to start collecting that data.
• Ask category-level questions in AI tools (like “who are the top businesses for X audience”) to find third-party sites influencing AI citations in your industry.
• Reddit is cited in up to one in four AI answers on some platforms, but it’s volatile and not a direct route to more citations — treat it as a useful supplement, not a priority channel, unless your audience is actually there.
• Build this into an annual review of your profiles and descriptions, moving faster only after a major business change like an acquisition or product launch.

Ready to get started? Use the checklist in this video to identify what’s within your control, then set aside a few hours to make the updates that will move the needle on your brand’s visibility across search and AI. Or, check out Two Octobers’ AI optimization services.