Digital Marketing Training & Coaching
Build Your Team’s Skills
When bringing the skills in-house is a better long-term investment, our unique one-to-one program gets you there.
Learn digital marketing tools and practices with your own data
One-on-one training in your own accounts, with your own tools, aimed at your own marketing goals.
Most marketing training teaches in the abstract. You sit through a course, work through sample data, and then try to work out how it applies to your business. Our training works the other way around. We start with your systems (your analytics, your ad accounts, your CMS) and your real numbers, and we build skills while working on the questions you're already trying to answer.
Every engagement is one-on-one. Your trainer works alongside you in the tools you use every day, whether that's Google Analytics, your SEO platform, or your paid media accounts. You learn the practices and the platforms together, and each session leaves you with something you can use in your business right away. The result is a team that can run its own marketing with confidence.
Coaching engagements work great for
- Mid-career marketers who need to expand their skills to a new discipline in digital marketing.
- Businesses looking to build capacity for digital marketing in-house, but don’t yet have the knowledge to do so.
- Marketers who want to learn Google Analytics, but not just how to run the tool–how to understand their business’s data, and apply it to decision making in their job.
Digital Marketing Training Built Around You
Your team learns through doing, working on the business to achieve digital marketing goals, while learning to become self-sufficient.
Customized curriculum
Choose a digital marketing topic, and we'll work with you to customize a plan for your needs. We'll start with an assessment to understand what you already know and where you need to get to.
Use your own data
Learn while optimizing your own website, ad accounts, and analytics.
One-on-one or small group
The opportunity for collaboration and Q&A.
Meet twice a month
Training sessions meet twice a month for 90 minutes each.
Collaborative sessions
We share prepared training materials, but we also invite questions and solve problems together–it feels like you’ve got access to your own digital marketing advisers.
Affordable
Training engagements range $1,500 - $2,500/month, depending on the topic and number of participants. Most engagements run 3 - 6 months.
"Two Octobers was fantastic! Both instructors met us where we were at."
- Price School of Public Policy, USC
What We Teach
Marketing Analytics
Google Analytics, Looker Studio, dashboards, and tracking
Or we'll do it for you: Analytics services →SEO, AEO, and Content
Technical SEO, on-page SEO, keyword/prompt/topic strategy, audience-driven content strategy, content for SEO & AEO
Or we'll do it for you: SEO & content services →Paid Media
Google Ads, Meta (Facebook & Instagram), LinkedIn and ChatGPT.
Or we'll do it for you: Paid media services →Our Trainers
Two Octobers instructors are senior digital marketing practitioners–so they understand marketing and business goals.
Nico Brooks
Our training team is led by Nico Brooks, a 20-year veteran of marketing technology, who has taught search marketing and analytics at the University of Denver and produced training videos which have more than 100,000 views on YouTube.
Claire Viland
With a focus on analytics and a background in paid media and SEO, Claire knows just the information marketers need from GA, and how to present it perfectly in Looker Studio.
Brett Woodward
A seasoned expert in SEO, AEO and marketing content, Brett has trained everyone from small business owners to junior marketers how to understand SEO and grow traffic.
Casey Anderson
Casey leverages more than 10 years experience in social media and ads management to train marketing teams in both the what and why of successful paid media campaigns.
Ready to Grow?
We'll help you chart a path from here to success with one-to-one digital marketing training.
Reach out