Google Analytics Insights Monitoring Tool
Nico Brooks
October 21, 2026
Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.
Two Octobers Blog
Analytics
Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
Analytics Roundup – Updates from April 2025
Nico Brooks
October 12, 2026
Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
Analytics Roundup – Updates from March 2025
Nico Brooks
October 12, 2026
Product updates in Google's analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
BigQuery GA4 transfer service first impressions
Nico Brooks
October 21, 2026
GA4's new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what's included.
Analytics Roundup – Updates from February 2025
Nico Brooks
October 12, 2026
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
Analytics and the psychological cost of constant observation
Nico Brooks
March 4, 2025
Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.
Analytics Roundup – Updates from January 2025
Nico Brooks
October 12, 2026
Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
Analytics Roundup – Updates from December 2024
Nico Brooks
October 21, 2026
Musings on "what matters is measurable", new Looker Studio features, a cool free GA4 audit dashboard, and more.
Sortable Date Comparisons in Looker Studio Tables
Nico Brooks
October 21, 2026
Looker Studio's comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.