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Category: Analysis with AI

AI for Marketing Analysis: When to Trust the Robots

AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.

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Nico Brooks August 12, 2026

Cognitive Surrender: Implications for Doing Analytics Work with AI

New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.