Analytics Roundup – Updates from September 2025
Nico Brooks
October 1, 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
Two Octobers Blog
Analytics
Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
Analytics Roundup – Updates from August 2025
Nico Brooks
August 29, 2025
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Nico Brooks
August 29, 2025
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Using UTMs to Improve Attribution Tracking
Casey Anderson
August 5, 2025
Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.
Analytics Roundup – Updates from July 2025
Nico Brooks
October 12, 2026
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Connecting to the Google Analytics MCP server with Claude
Nico Brooks
October 11, 2026
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here's how to set up a GA MCP Server for illuminating insights.
Analytics Roundup – Updates from June 2025
Nico Brooks
October 12, 2026
AI agents & analytics, GA4's product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.
How to Build a Search Engine Ranking Report in Looker Studio
Nico Brooks
June 18, 2025
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Analytics Roundup – Updates from May 2025
Nico Brooks
October 12, 2026
Proactive monitoring with our new tool, Google's AI Mode, Looker Studio updates, and selected analytics articles from around the web.