
Digital Marketing Updates: January 2025
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
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This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.

Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.

The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.

Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.

What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.

SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.