Digital Marketing Updates: October 2024
Kris Skavish
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
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Paid Media articles
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
Digital Marketing Updates: August 2024
Kris Skavish
What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
Digital Marketing Updates: July 2024
Kris Skavish
SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.
Digital Marketing Updates: June 2024
Kris Skavish
We summarize what’s new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.
Digital Marketing Industry Updates: December 2023
Kris Skavish
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
How to Establish KPIs for Digital Marketing Campaigns
Jeff Rovner
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.