Two Octobers Blog

Paid Media

Targeted paid media drives awareness, website visitors, leads, and revenue. Learn best practices and recent updates in Google, Meta, LinkedIn and others by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.

All Analytics articles below. Or view our GA4 resources.

Digital Marketing Updates: August 2025

Kris Skavish August 1, 2025

Amazon's exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.

Digital Marketing Updates: April 2025

Kris Skavish April 1, 2025

New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.

Digital Marketing Updates: March 2025

Kris Skavish October 12, 2026

Get quick insights to keep your strategy on track with our latest digital marketing updates on Meta, Microsoft, Google, LinkedIn, and SEO shifts.

Digital Marketing Updates: January 2025

Kris Skavish January 2, 2025

This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.