Digital Marketing Updates: October 2024
Kris Skavish
October 1, 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads' automated ad "improvements".
Two Octobers Blog
Paid Media
Targeted paid media drives awareness, website visitors, leads, and revenue. Learn best practices and recent updates in Google, Meta, LinkedIn and others by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
All Analytics articles below. Or view our GA4 resources.
Digital Marketing Updates: August 2024
Kris Skavish
August 1, 2024
What's been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
Digital Marketing Updates: July 2024
Kris Skavish
July 1, 2024
SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.
Digital Marketing Updates: June 2024
Kris Skavish
June 1, 2024
We summarize what's new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.
Digital Marketing Industry Updates: December 2023
Kris Skavish
November 30, 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
How to Establish KPIs for Digital Marketing Campaigns
Jeff Rovner
September 24, 2023
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
Digital Marketing Industry Updates: September 2023
Kris Skavish
September 1, 2023
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
A Test-and-Learn Approach to Social Media Advertising Expansion [recording & recap]
Two Octobers Team
November 15, 2022
Learn how to deploy a test-and-learn approach to expanding your social media advertising, in this recorded webinar and recap.
5 Tips for Growing Revenue During an Uncertain Q4
Kris Skavish
October 26, 2020
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.