5 Tips for Getting More from GA4’s Standard Reports
Kris Skavish
August 16, 2024
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you're looking for.
Two Octobers Blog
Analytics
Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
Analytics Roundup – Updates from July 2024
Nico Brooks
July 31, 2024
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
Five Reasons to Set Up the GA4 BigQuery Export
Nico Brooks
July 31, 2024
Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.
Analytics Roundup – Updates from June 2024
Nico Brooks
July 1, 2024
GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks' monthly analytics update.
Bot Traffic in GA4
Nico Brooks
October 26, 2026
Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.
Analytics Roundup – June 2024
Nico Brooks
June 1, 2024
Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.
How to Filter Bot Traffic from GA4
Nico Brooks
May 17, 2024
You've identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
How to Identify Bot Traffic in GA4
Nico Brooks
May 17, 2024
The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
Hunting for Bots
Nico Brooks
May 13, 2024
Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.