Analytics Roundup – May 2026
Nico Brooks
May 4, 2026
AI-assisted analysis needs an *honest* semantic layer, GA's new Task Assistant, Looker Studio is again Data Studio, and more.
Two Octobers Blog
Analytics
Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
Analytics Roundup – April 2026
Nico Brooks
April 1, 2026
Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.
Building a Website Analytics Data Agent in BigQuery
Nico Brooks
March 31, 2026
How to set up a BigQuery Conversational Analytics Agent to analyze GA, GSC, and website data.
Analytics Roundup – March 2026
Nico Brooks
October 12, 2026
A call to invest in development for entry-level humans, articles on AI-assisted analytics
Analytics Roundup – February 2026
Nico Brooks
February 2, 2026
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
Analytics Roundup – January 2026
Nico Brooks
October 11, 2026
A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
Analytics Roundup – December 2025
Nico Brooks
December 3, 2025
Approaching marketing data management as a "data mesh" + great articles on monitoring AI bots, path analysis, data visualization, and more.
Analytics Roundup – Updates from October 2025
Nico Brooks
October 12, 2026
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
How to Present Marketing Data to Leadership – Without Losing Their Attention
Nico Brooks
October 29, 2025
Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.