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Business for Good articles

Running a better business means moving away from the status quo. Two Octobers is a certified B Corp™, which means we meet the highest verified standards of social and environmental performance, transparency, and accountability. Here are some of the ways we work differently.

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5 Tools to Run a People-Centric Agency

As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read articles describing forward-thinking companies in which HR, company positioning, and actual day-to-day management were in concordance with each other. But then I had to go

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Collaborate!

At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous folks at On Your Feet. Here’s a short video capturing the ensuing productivity and fun. Video production, direction and editing: Johan Christanson Muse: Balto

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I am the Forrest Gump of Google disruption

This weekend, I had a coffee with a client who owns several boutique hotels in Mexico. We talked about some interesting ideas he has for a travel review site, with built-in mechanisms to verify the identity of reviewers, and weighted reviews based on the reputation of the reviewer. His motivation for thinking about this is

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