Google Ads View-Through and Analytics Assisted Conversions
Two Octobers Team
August 21, 2014
Two Octobers Blog
Paid Media
Targeted paid media drives awareness, website visitors, leads, and revenue. Learn best practices and recent updates in Google, Meta, LinkedIn and others by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
All Analytics articles below. Or view our GA4 resources.
Google Ads Shopping Ads – Setting Bids by Product Price
Nico Brooks
June 16, 2014
Paid Search for Brand Keywords: To Bid or Not To Bid?
Kris Skavish
April 29, 2013
Engagement as a Proxy for Conversion Rate
Nico Brooks
September 23, 2012
The Mind of the Searcher
Nico Brooks
November 7, 2011
5 Google Ads Default Settings That Suck
Nico Brooks
January 20, 2011
Marketing Tools and the Bread Machine Problem
Nico Brooks
January 4, 2011
Turning Web Design Upside-down
Nico Brooks
November 2, 2026
What Percentage of Search Is Local?
Nico Brooks
November 18, 2010