Digital Marketing Updates: February 2025
Kris Skavish
October 12, 2026
New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.
Two Octobers Blog
SEO & AEO
Search Engine Optimization and Answer Engine Optimization help search engines, AI tools, and users better understand your website’s content and make it visible. SEO and AEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more by exploring our resources, or check out our SEO & AEO services and one-on-one digital marketing training.
All Analytics articles below. Or view our GA4 resources.
Understand Your Target Audience With Google Search Results
Kris Skavish
January 22, 2025
Learn what your customers really want by studying Google search results. Search pages reveal what types of content engage users best.
Digital Marketing Updates: January 2025
Kris Skavish
January 2, 2025
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Digital Marketing Updates: December 2024
Kris Skavish
December 2, 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Digital Marketing Updates: November 2024
Kris Skavish
November 1, 2024
The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.
Five Great Plug-and-Play SEO Dashboards
Kris Skavish
October 26, 2026
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Digital Marketing Updates: October 2024
Kris Skavish
October 1, 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads' automated ad "improvements".
Digital Marketing Updates: August 2024
Kris Skavish
August 1, 2024
What's been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
Digital Marketing Updates: July 2024
Kris Skavish
July 1, 2024
SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.