I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version. Hat tip to Lunametrics for helpful scripts and being generally awesome.
Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
GA4’s new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what’s included.
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
Copyright 2024 Two Octobers® LLC
Marketing analytics insights, delivered to you.
Two monthly emails featuring our latest guides and discoveries.
Our next free digital marketing seminar is coming soon!