GA4 Custom Insights
Nico Brooks
April 30, 2024
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
Two Octobers Blog
Analytics
Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
Removing bot traffic from GA4 reports
Nico Brooks
October 26, 2026
Learn how to identify bot traffic in GA4 and remove it from reports.
Better Ecommerce Reports in GA4
Nico Brooks
November 30, 2023
Let's overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Track session duration conversions in GA4
Nico Brooks
November 5, 2023
Tracking conversions based on session duration isn't possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Page Value in GA4
Nico Brooks
August 20, 2023
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
Nico Brooks
October 21, 2026
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Report on File Downloads in GA4
Nico Brooks
June 28, 2023
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Customizing Automatic Form Submit Events in GA4
Nico Brooks
October 26, 2026
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Understanding GA4 & UA Data Discrepancies
Nico Brooks
June 1, 2023
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.